After 5 kids, I have to admit that I haven't checked prices on diapers in a while. So after a couponing seminar (at Enrichment Meeting), I wondered how diaper prices compared.
This is what I found.
I haven't had success with "store brands" except White Cloud, which I loved, but seems to have been discontinued at Wal-Mart. So I compared Luvs, Huggies and Pampers at Target, Walmart, Albertson's, and Toys 'R' Us. I also checked on Huggies at Costco.
The cardboard boxes of Luvs at Target or Walmart won. However, if you ever go to get diapers and they're out of the big boxes, it's cheaper to get the large boxes of Huggies or Pampers than it is to get a "jumbo" size Luvs. (Plus, they almost always have coupons in the paper for Pampers and Huggies.)
If Huggies or Pampers are on sale at Walmart or Target and with coupons you can save $3 or more per box, then that's tied/cheaper than Luvs. At Albertson's the sale would need to save you $4 or more to compete. Toys R Us is so overpriced that even with their best possible sale AND coupons, it's still not as cheap as Luvs just regularly at Target or Walmart.
However, if you need S/M size Goodnights, Toys R Us is competitive and sales on the those (especially if combined with coupons) would save serious money.
Huggies at Costco is more expensive than the big boxes of Luvs at Wal-Mart or Target. However, when Costco does their coupons on Huggies, then it's cheaper.
Now you know.